In a remarkable display of social media platform growth, Truth Social, the social network owned by Trump Media & Technology Group (TMTG), with Donald J. Trump as its majority owner, has experienced a significant surge in its user base and valuation in early 2025.
According to recent data, the platform doubled its user base from 3 million users in December 2024, when Trump was President-Elect, to 6 million users by January 2025, coinciding with his assumption of the presidency. This dramatic increase in monthly active users has had substantial implications for the platform’s overall valuation, with each user being valued at approximately $1,096.
Using these metrics, the platform’s user-based valuation has jumped from approximately $3.3 billion to $6.6 billion in just one month. This valuation methodology, while simplified, provides insight into the platform’s growing market presence.
Truth Social, launched in February 2022, was created as an alternative to mainstream social media platforms, positioning itself as a champion of free speech and conservative values. Under TMTG’s ownership and Trump’s majority control, the company has navigated both opportunities and challenges in its journey to establish itself in the competitive social media landscape.
Technically Trump’s DJT shares now sit in a revocable trust—of which Trump is the sole beneficiary. Still, they’re indirectly his.
The platform’s significant growth during the political transition period could be attributed to various factors, including:
The platform’s dramatic user growth, coinciding with Trump’s transition from President-Elect to President, marks a significant milestone in Truth Social’s development. As TMTG continues to expand its flagship platform’s presence in the social media landscape, industry observers will be watching closely to see if this growth trajectory can be maintained and how it might impact the broader social media ecosystem.
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