Intelligence Without Borders: a new digital personality designed to make financial knowledge, education and digital services more accessible.
STOCKHOLM, 12 October 2026 — MSTRpay AB introduces Mimi™, the new digital personality and public face of MSTRintelligence (MI)™, the company’s evolving artificial intelligence ecosystem. Designed to make financial technology easier to understand and engage with, Mimi represents a new step in MSTRpay’s strategy to combine artificial intelligence, financial education and digital services across international markets.
A friendly face for financial technology
Mimi is more than a digital mascot. Designed as a friendly and approachable character, she is intended to become a recognisable AI companion for customers, employees, agents and financial institutions. MSTRintelligence, which succeeds the original MSTRGPT initiative, provides the underlying technology and knowledge; Mimi gives it a face, a personality and, in time, a voice.
Artificial intelligence without borders
As development progresses, Mimi is intended to offer multilingual guidance through MSTRpay’s website, applications and digital services. Planned capabilities include natural voice conversations, animation, interactive learning and personalised assistance, subject to technical, security and regulatory readiness.
From everyday banking questions to entrepreneurship
Mimi is being developed to explain digital wallets, payments, registration and secure authentication, including how customers can use tools such as Google Authenticator. Through MSTR University, she is also intended to support financial literacy, entrepreneurship and practical learning — from understanding banking in Ghana to exploring the steps involved in establishing a business in Burundi.
Local knowledge, global reach
Through MSTRpay’s SMAP™ market-entry framework, MSTRintelligence is intended to provide locally relevant educational and institutional information. Users in Nigeria, Tanzania, Indonesia, Malaysia or Sweden may have different needs; the ambition is to offer a consistent experience while respecting local languages, financial practices and applicable rules.
One intelligence. One recognisable personality.
MSTRpay’s goal is to make intelligent assistance available across its digital ecosystem, supporting public information and education as well as, in later phases, authorised customer services. Any access to personal financial information or regulated functions will require appropriate authentication, permissions and secure integrations.
The initial development phase focuses on Mimi’s visual identity, conversational personality, knowledge infrastructure and integration with MSTRintelligence. The introduction marks the beginning of this programme, not the immediate availability of every planned capability.
MSTRintelligence (MI)™ — Intelligence Without Borders.
Meet Mimi™. Small in Size. Big on Intelligence.
About MSTRpay AB
MSTRpay AB is a Swedish financial technology company developing digital financial services and infrastructure with a focus on financial inclusion, emerging markets and international partnerships. Its ecosystem combines digital banking, payments, financial education and technology-driven customer engagement.
Media contact: MSTRpay AB
| Stockholm, Sweden | www.mstrpay.com | info@mstrpay.com
Trademark notice: MSTRintelligence (MI)™, Mimi™ and SMAP™ are presented as trademarks claimed by MSTRpay AB. The ™ symbol does not indicate a completed trademark registration.
Intelligence Without Borders: a new digital personality designed to make financial knowledge, education and digital services more accessible.
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