- Quiet luxury will continue to be popular in the home space in 2024.
- These status symbols can elevate a home or take everyday routines to another level.
- People love Breville’s Barista Touch Impress espresso machine, and vintage furniture is trending.
Quiet luxury was everywhere last year.
People swapped obviously pricey purchases for more subtle indicators of their wealth, nodding to their economic status instead of screaming it from the rafters.
The trend was most obvious in the fashion world, but it also hit homes — and there’s no sign it’s slowing down.
Read on to see how people are curating their homes to put luxury on display without being over the top in 2024.
Dyson’s latest cordless vacuum allows you to keep your home clean and subtly flaunt your wealth.
Dyson’s Airwrap has been all the rage over the last few years, but its latest vacuum cleaner might be one-upping it status-wise in 2024.
The Dyson Gen5outsize is cordless, has five attachments, and has a wall-mounted charging dock. The $1,049.99 device also features a laser to help you see what grime you’re sucking up, as well as a screen on the handle that informs you how much dust you removed from your home.
It’s not a necessity, but the vacuum brings a sense of luxury to a day-to-day chore. And buyers seem to be gravitating toward it. On Monday, there were 173.3 million views under the search term “dyson gen 5 outsize” on TikTok.
Don’t be surprised to see vintage furniture instead of new pieces in your rich friends’ homes.
Instead of splurging on a new couch or armoire, you’ll see luxury buyers shopping for vintage furniture in 2024.
Luxury often means one-of-a-kind, and there’s no better way to ensure you don’t have the same furniture as your next-door neighbor than to find an antique piece.
Think of Emily from “Gilmore Girls,” who was always hunting for a vintage piece full of history that cost thousands of dollars and would make her friends jealous.
There were 536.9 million views on videos with the term “vintage furniture” on Monday, so the trend definitely seems here to stay.
Bamboo sheets are becoming a go-to for elevating your bedroom.
When you think of luxury, you might imagine a bedroom in a hotel suite with crisp, inviting sheets.
You might not be able to turn your whole house into a replica of a room at the Ritz-Carlton, but wealthy people can invest in bamboo sheets to give their beds a high-end feel. Unlike cotton or silk sheets, bamboo sheets are temperature-regulating, so they keep you from sweating at night.
Consumers are resonating with their luxe feel, as videos about “bamboo sheets” have amassed a whopping 3.1 billion views.
Cozy Earth is particularly popular in the bamboo sheet world, with its queen-size sets retailing for $389. The brand made Oprah Winfrey’s list of favorite things in 2018, and there were 45.9 million views for “Cozy Earth sheets” on TikTok as of Monday.
Forget the clock on your phone. You’ll be starting your day with the Hatch alarm clock in 2024.
Today, most people rely on their phones for their alarm clock. But the Hatch Retore 2 brings a sense of opulence to a morning routine that a phone just can’t.
Unlike your phone, the Hatch is designed to make you sleep better with functions like a sunrise alarm clock, built-in white noise, and natural sounds. It also costs $199.99, which is pretty steep for a clock.
But customers say it’s worth the hefty price tag, with people giving it rave reviews on Amazon and viewing TikTok videos about it over three billion times.
Small additions like Aesop soap are solidifying a home’s luxury feel.
Aesop’s Reverance Aromatique Hand Wash has been all over social media recently — TikToks about “Aesop” have a collective 84.9 million views — but it’s been a go-to of luxury spaces for years, as The Telegraph reported.
A 16-ounce bottle of the hand soap retails for $41, while brands you find in grocery stores typically cost around $7. That cost may seem excessive, but having a bottle of Aesop soap in a bathroom can instantly give your home a luxurious feel.
Luxury homeowners are adding second kitchens to their homes, largely for aesthetics.
Real-estate experts love to say that kitchens and bathrooms sell homes, but it’s the second kitchen making all the difference for luxury homeowners.
As Rachel Stults, the managing editor at Realtor.com, told Business Insider, luxury homeowners have recently been adding second kitchens to their houses or seeking out new homes that have them. The second kitchen functions as a workspace, and it’s typically more closed off than the primary kitchen, which is designed for entertaining or aesthetic appeal. The dual kitchens allow people to use their kitchen without looking like they’re cooking or cleaning.
“You’ve got your kitchen for entertaining, and then you have your kitchen for the actual prep work and where the dishes go,” Stults said. “I think if you have the money, if you have a luxury home, it makes sense.”
Most homes will continue to have one kitchen, but having two will be a status symbol in 2024.
People are elevating their morning coffee with espresso machines, and Breville’s Barista Touch Impress is the height of luxury.
Coffee lovers have embraced all kinds of devices to elevate their morning beverage at home, from French presses to drip coffee makers.
But the $1,499.95 Breville Barista Touch Impress has recently become the “it girl” for elevated at-home coffee, with TikTok videos about the device having over 228.4 million views.
The high-end machine features a touchscreen, multiple grind settings, and functions that allow you to personalize your coffee experience, like alternative milk settings.
The Breville offers the customization and luxury of a takeout coffee from the comfort of your living room, so it’s no surprise it’s become a go-to for people who want to highlight their status as they get their daily dose of caffeine.
And if you want to take your evening cocktail to another level, you’ll want to splurge on GE’s Opal Nugget Ice Maker.
Apparently, even frozen water can be a status symbol in 2024. As they are with their morning coffee, luxury buyers are making a “moment” out of their afternoon beverages and evening cocktails (or mocktails).
Elevating the beverage experience often involves fancy ice, with some freezing ice in unique shapes or flavors. Others are turning to high-end machines, like the GE Profile Opal 2.0 Nugget Ice Maker with Side Tank, to ensure their ice is the right shape.
The $649 machine can make 38 pounds of filtered nugget ice per day. It can also be controlled through an app on your phone.
The machines have become massively popular, with “Nugget Ice Maker” and “Opal Nugget Ice Maker” amassing 503.5 million and 271.5 million views on TikTok as of Monday.
Drinking that beverage out of a glass from Estelle Colored Glass will make it feel even more luxurious.
Luxury glassware used to mean crystal champagne flutes or whiskey glasses. Though some will still add those classics to their wedding registries, many high-end buyers are leaning toward more fun and whimsical products in 2024, like the Estelle Colored Wine Stemware.
Estelle’s hand-blown glasses are all made with fun colors in different shades, and they can be bought in one hue per set or as a multicolored set. The multicolored wine glass set costs $185, and the champagne glass set is even pricier at $205.
The product was named to The Knot’s Registry Awards in 2023, and videos tagged “Estelle Colored Glass” have over 20 million views on TikTok, making it clear that the funky glasses have become a subtle status symbol at dinner parties and girls’ nights.
Some people are even showing their status with throw blankets.
It’s often the smallest details that make a home feel high-end — and luxurious throw blankets are one of the home accessories that can subtly affirm someone’s status.
One of the most popular luxe blankets is the Hermès Avalon blanket. Made of wool and cashmere, the blanket comes in four colors and retails for a whopping $1,875.
Spending nearly $2,000 on a blanket may seem extravagant, but plenty of people do it. In fact, videos with “Hermès blanket” had over one billion views on TikTok on Monday.
And you’ll feel extra cozy with a Trudon candle burning next to you.
Burning any candle can give you a sense of luxury, but the Trudon candle is the height of wealth.
Trudon has been in the candle-making business for centuries, opening its doors in 1643, according to its website. The company made candles for the French royal family and won an award for its products at the 1889 World Expo.
Today, Trudon still makes candles, as well as diffusers, perfumes, and other scented products.
Its classic candles are 9.5 ounces, which is standard for a scented candle. But they cost $125, firmly putting them in the luxury product market. The high price tag isn’t deterring buyers, though, as videos tagged “Trudon” on TikTok collectively have 5.3 million views.
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Luxury starts with an aesthetic, so it’s no surprise wealthy people are hiding their TVs.
Using a giant, flat-screen TV as the center of your home decor was the height of luxury for years.
But pricey products in the age of quiet luxury shouldn’t disrupt the design aesthetic, so products that hide TVs are on the rise. TV frames that allow your screen to double as art are especially popular. TikTok videos about them have been viewed 31 million times as of Monday.
Deco TV Frames sells an ornate gold frame designed to fit Samsung TVs in seven different sizes, from 32 to 85 inches. They start at $299 and can cost up to $999. Samsung also created a TV with a built-in frame — which ranges in price from $599.99 to $3,299.99 — if you don’t want to be bothered with buying two separate products.
It’s also becoming trendy to decorate with oversize and overpriced coffee table books.
Coffee tables have always served as a way to polish a living space. Now, luxury buyers are turning to extravagant books to nod to their wealth with their coffee tables.
No book is a better testament to the trend than Assouline’s “The Impossible Collection of Cigars.” The massive book is hand-bound in Italy and retails for a whopping $1,200.
It may look like just a big book sitting on a coffee table, but a glance at the title will inform anyone who comes over of your status.
And when you entertain, you’ll turn on your Ooni Pizza Oven instead of a grill.
If you’ve Googled “gifts for men” or “gifts for home cooks” in the last year, you’ve probably come across the Ooni Karu 16 Multi-Fuel Pizza Oven.
Retailing for $799, the pizza oven can cook with wood and charcoal, heating to 900 degrees in just 15 minutes. It’s also compact, so it’s relatively easy for buyers to find a place for it in their backyards.
Wirecutter named it the best at-home pizza oven of 2023, and Fortune reported that Ooni is a leader in the growth of the pizza oven industry. The product is also gaining clout on social media, as views of videos about the “Ooni pizza oven” reached 29.2 million as of Monday.
Source: I N S I D E R
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