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Chinese New Year boosts interest as TradFi races to buy crypto exchanges across Asia

Chinese New Year has injected fresh momentum into Asia’s digital finance markets, with consumer stimulus via digital yuan giveaways in China coinciding with a wave of traditional financial institutions in South Korea and Japan moving to acquire crypto exchanges — a signal that legacy finance is accelerating its push into digital assets.

Digital yuan gifts aim to revive post-holiday consumption
Authorities in several Chinese cities used the Lunar New Year period to distribute digital yuan (e-CNY) to residents, encouraging spending at restaurants, retailers, and transport providers. The programme, overseen by the People’s Bank of China, forms part of Beijing’s broader effort to normalise central bank digital currency usage while supporting domestic demand.

The incentives were modest at an individual level but significant in aggregate, reinforcing the e-CNY’s role as both a payments experiment and a macro policy tool. Market participants noted increased transaction volumes at participating merchants, underscoring how digital wallets are becoming embedded in everyday commerce.

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TradFi moves from observer to buyer
While China focuses on state-backed digital payments, a parallel shift is underway elsewhere in Asia. Banks and securities firms in South Korea and Japan are actively pursuing stakes in, or outright purchases of, crypto exchanges. The strategy reflects a growing belief that digital asset infrastructure — rather than speculative trading alone — will be central to future financial ecosystems.

Executives in both markets cite client demand, regulatory clarity, and the maturation of custody and compliance frameworks as key drivers. Rather than building platforms from scratch, many institutions are opting to acquire licensed operators, gaining instant access to technology stacks, user bases, and regulatory approvals.

Infrastructure over hype
The latest activity highlights a structural change in how traditional finance approaches crypto. Earlier cycles were dominated by retail speculation and offshore platforms. Today’s focus is on regulated exchanges, payment rails, and integration with existing banking systems.

In Korea, brokerages are exploring partnerships to offer crypto services alongside equities and derivatives. In Japan, financial groups are positioning digital assets within broader wealth-management strategies. The emphasis is increasingly on long-term infrastructure: custody, settlement, and compliance, rather than short-term price movements.

Asia’s two-track digital future
Taken together, these developments reveal a distinctly Asian model of digital finance. China is advancing a state-led path through central bank digital currency, embedding programmable money directly into consumer spending. Meanwhile, market-driven economies such as Korea and Japan are allowing private capital to modernise crypto markets under regulatory supervision.

For investors, this dual approach matters. It suggests Asia will not converge on a single template for digital finance. Instead, sovereign payment systems and privately operated crypto platforms will evolve in parallel, occasionally intersecting but serving different policy and commercial objectives.

Implications for global markets
The convergence of Lunar New Year stimulus and TradFi acquisition activity sends a clear signal: digital finance in Asia is entering a consolidation phase. Consumer adoption is being nudged by governments, while institutional participation is deepening through mergers and strategic investments.

As Western markets debate regulation and ETF flows, Asia is quietly building the plumbing — combining state-backed digital currency experiments with private-sector crypto infrastructure. The result is a region moving from experimentation to execution, with long-term consequences for payments, capital markets, and cross-border finance.

Newshub Editorial in Asia – 17 February 2026

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