MSTRpay has entered a decisive execution phase in West Africa after completing high-level negotiations and market-entry preparations in The Gambia and Senegal, marking a significant acceleration of its regional expansion strategy. The mission delivered defined operational frameworks, partnership structures and go-to-market plans, positioning the company for near-term commercial rollouts across two strategically important markets.
From planning to execution in West Africa
The expansion mission was led by Peter Rinaldo, Head of African Markets at MSTRpay, and focused on converting preparatory work into executable market structures. According to the company, the outcome of the negotiations provides a clear pathway from regulatory alignment to operational deployment, supported by local partnerships and institutional engagement.
Rinaldo said the process represented a turning point for the company’s African strategy, highlighting that local alignment and commercial momentum now support rapid execution rather than exploratory discussions. The completed frameworks are designed to support phased launches while allowing scalability across neighbouring markets in the region.
Strategic engagement in The Gambia
In The Gambia, discussions centred on building resilient digital payments infrastructure and advancing financial inclusion initiatives tailored to local market conditions. Particular emphasis was placed on integrating micro-finance functionality into everyday payment flows, enabling individuals and small businesses to access basic financial services through mobile-first solutions.
The talks also addressed long-term institutional cooperation, ensuring that future deployments align with national development objectives and existing financial ecosystems. MSTRpay views this alignment as critical to achieving sustainable adoption and trust in markets where large segments of the population remain underbanked.
Advancing partnership models in Senegal
In parallel, negotiations in Senegal progressed joint-venture structures, regulatory alignment and technology deployment plans. The Senegal discussions also focused on positioning the country as a potential regional hub for broader West African expansion, leveraging its established financial sector and regional connectivity.
By finalising these partnership and compliance frameworks, MSTRpay believes it has reduced execution risk and created a repeatable model for entering additional markets across the region.
Building a unified digital finance ecosystem
West Africa represents a core pillar of MSTRpay’s broader ambition to build a unified African digital finance ecosystem. The company’s integrated platform combines payments, micro-banking, lending, digital identity and merchant services within a single infrastructure, designed to lower barriers to entry for consumers and small enterprises alike.
With foundational agreements now in place, MSTRpay expects to announce a sequence of strategic partnerships, commercial launches and platform deployments in the coming period. These developments are intended to reinforce the company’s position as a fast-growing digital finance platform in West Africa while laying the groundwork for continued expansion across the continent.
Newshub Editorial in Africa – 12 January 2026
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