A digital rice marketplace in the Mekong Delta has brought more than 500 small farmers into the formal economy, increasing incomes and reducing post-harvest losses through instant payments and logistics finance.
Connecting farmers directly to buyers
The startup links rice growers directly with urban buyers, eliminating multiple layers of intermediaries. Farmers receive instant payment upon delivery confirmation, dramatically improving cash flow.
For many participants, this marks their first formal bank account.
Insurance and logistics reduce risk
Crop insurance protects farmers against climate volatility, while logistics financing ensures timely transport and storage. Delivery losses have fallen by 22 percent, improving both income stability and food security.
Average farm incomes are up 35 percent since joining the platform.
Formalisation brings long-term benefits
Digital transaction histories allow farmers to access credit, insurance, and government programmes previously out of reach. This financial footprint creates pathways for long-term investment and generational stability.
“When farmers get paid fast, everything grows,” says CEO Nguyen Tran.
A scalable model for agricultural reform
Vietnam’s experience shows how fintech can accelerate formalisation without bureaucracy. By embedding finance directly into agricultural trade, small farmers gain efficiency, resilience, and economic visibility.
Newshub Editorial in Asia – 30 December 2025
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