On this day in 1960, American politics changed forever when Senator John F. Kennedy and Vice President Richard Nixon faced each other in the first televised presidential debate, watched by an estimated 70 million people. The encounter marked the start of a new era in political campaigning, where image and television presence became as decisive as policies and arguments.
The stage is set
The debate took place in Chicago, broadcast live on national television and radio. For many Americans, it was the first time they could see the candidates side by side. Kennedy, the 43-year-old senator from Massachusetts, appeared calm, confident, and composed. Nixon, still recovering from illness and refusing television make-up, looked pale and tired under the harsh studio lights.
Television versus radio
The debate revealed a striking contrast in perception between audiences. Radio listeners generally thought Nixon had the upper hand in content and reasoning. Television viewers, however, were swayed by Kennedy’s polished appearance and poise. This discrepancy highlighted the growing power of visual media in shaping public opinion.
A turning point in politics
The Kennedy–Nixon debate is often credited with influencing the outcome of the 1960 election. Kennedy went on to win by a razor-thin margin, and many historians argue his television performance was decisive. The debate underscored that modern campaigning was no longer just about policies, but also about charisma, style, and the ability to connect visually with voters.
Lasting legacy
The event transformed American politics. Since 1960, televised debates have become a cornerstone of U.S. presidential elections, offering voters a chance to judge candidates not only on their words but also on their presence and composure. The Kennedy–Nixon debate remains a landmark moment, remembered as the night when television entered the political arena with decisive force.
REFH – Newshub, 26 September 2025
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