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‘Japanese first’ party gains traction as Sohei Kamiya taps into nationalist sentiment

In Japan, a new political force is emerging as Sohei Kamiya and his Sanseito party attract support from a broad spectrum of voters, including young people, disillusioned conservatives, and conspiracy theorists. The party’s “Japanese first” message is resonating at a time when the country faces demographic decline and uncertainty about its future.

A growing nationalist movement
Sanseito, founded in 2020, has steadily gained visibility by pushing nationalist policies and questioning established narratives. Kamiya, often dubbed Japan’s “mini-Trump,” has used populist rhetoric to appeal to citizens frustrated with mainstream politics and sceptical of government institutions. His speeches blend themes of cultural revival, sovereignty, and distrust of global influence.

Demographic backdrop
Japan’s deepening population crisis provides fertile ground for Sanseito’s rise. With one of the world’s lowest birth rates and an ageing population, voters increasingly fear economic stagnation and social decline. Kamiya has capitalised on these anxieties, framing immigration as a threat while calling for policies to boost domestic birth rates and prioritise Japanese citizens in welfare and employment.

Appeal to younger voters
Unusually for a nationalist movement, Sanseito has found support among younger Japanese. Rising economic insecurity, limited career prospects, and frustration with what many see as unresponsive political elites have made Kamiya’s rhetoric appealing to a generation searching for alternatives. Online platforms and social media campaigns have amplified the party’s reach.

Criticism and controversy
Despite its growing base, Sanseito has been criticised for fuelling xenophobia and spreading unverified claims, including conspiracy theories about health and global governance. Political analysts warn that while the party has not yet broken into the mainstream, its ability to mobilise disaffected voters could shift Japan’s political debate further to the right.

Implications for Japanese politics
The rise of Sanseito highlights broader global trends where nationalist and populist movements challenge established parties. For Japan, where political stability has long been the norm, the emergence of a “Japanese first” agenda introduces new uncertainties. Observers will watch closely whether Kamiya’s movement remains fringe or evolves into a lasting force within the country’s political landscape.

Newshub Editorial in Asia – 2025-09-19

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