Indonesia’s creative scene took centre stage this month as “Jia Curated 2025” transformed Bali into a hub for design, art and sustainable innovation. The festival, which has doubled in size since its launch, showcased more than 200 brands and 70 installations, reflecting the growing appetite for cultural experiences that combine aesthetics with purpose.
Gotong royong in practice
The event was founded by Budiman Ong, Rudi Winata and Yang Yang Hartono, and is built on the Indonesian principle of gotong royong – collective effort for shared progress. This spirit was evident in the way local artisans, social enterprises and design groups worked alongside international collaborators to create a truly communal showcase. Highlights included handwoven crafts by Du’Anyam, which employs women in eastern Indonesia, and home textiles by Lana Daya, blending tradition with modern utility.
Sustainability at the heart
The theme of “evolving perspectives” placed sustainability front and centre. A “Waste to Wonder” pavilion demonstrated how discarded materials could be reimagined into functional and beautiful objects. International names such as Italian designer Pietro Franceschini and Japanese studio Straft contributed striking installations using rattan and bamboo, while Balinese designers presented furniture rooted in local craftsmanship. Together, the works signalled a shift toward responsible design that respects both culture and environment.
A mix of local and global voices
While the event proudly highlighted Indonesian talent, it also invited global perspectives. Taiwanese studio Shikai and other international contributors broadened the scope, underlining Indonesia’s growing role as a creative leader in Southeast Asia. For visitors, the cross-cultural exchange offered fresh ideas while reinforcing the importance of heritage and identity.
Lifestyle significance
For Indonesia’s younger generations, lifestyle choices increasingly reflect values of sustainability, community and authenticity. Jia Curated tapped into these priorities by positioning design as more than consumer goods – as expressions of responsibility and storytelling. The festival also created opportunities for small businesses and artisans to gain visibility, showing how lifestyle and livelihood are closely linked in today’s Indonesia.
Outlook
With its mix of craft, innovation and community engagement, Jia Curated has established itself as a key lifestyle event in the region. It embodies a shift in consumer culture – away from disposable trends and towards experiences and products that carry meaning. For Bali and Indonesia more broadly, the festival reinforces the country’s position as both a creative destination and a champion of sustainable living.
REFH – Newshub, 27 August 2025
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