A class action lawsuit involving thousands of European hotels has been launched against online travel giant Booking.com, accusing the platform of employing ‘abusive’ practices that distort the hotel market. The legal action focuses on Booking.com’s use of ‘best price’ clauses, which plaintiffs say unfairly restrict competition and harm independent hotels.
Allegations of market distortion
The lawsuit claims that Booking.com’s contractual ‘best price’ clauses require hotels to offer their lowest rates exclusively through the platform. This, critics argue, prevents hotels from setting competitive prices on other websites or their own direct channels, effectively limiting consumer choice and inflating prices.
Impact on hotels and consumers
Independent hotels assert that these clauses have contributed to reduced profitability by forcing them to accept lower margins while maintaining artificially high prices online. Many say the restrictions hinder their ability to innovate or offer personalised deals, ultimately disadvantaging both hotels and travellers.
Legal and regulatory scrutiny intensifies
Booking.com has faced growing regulatory pressure in Europe over its market practices. Competition authorities in several countries have investigated similar clauses for potentially breaching antitrust laws. This class action seeks not only financial redress but also aims to push for changes in how the platform operates.
Booking.com responds
The company has denied the allegations, stating that its policies are designed to protect consumers and ensure fair competition. Booking.com highlights its efforts to offer travellers a broad range of accommodation options and prices while supporting partner hotels.
Broader implications for online travel industry
The lawsuit underscores increasing tension between digital platforms and traditional service providers as regulators and courts grapple with market fairness in the digital age. A ruling against Booking.com could set a precedent affecting other online travel agencies and their contract terms.
Next steps
The case is expected to proceed through the European courts over the coming months, with hotels and Booking.com preparing to present extensive evidence. The outcome could lead to significant shifts in the online travel booking landscape, influencing pricing strategies and platform accountability.
REFH – Newshub, 11 August 2025
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