The humble Swedish princess cake, known locally as prinsesstårta, has taken the American dessert scene by storm, charming palates and foodies alike with its delicate layers and iconic green marzipan covering. Once a niche Scandinavian treat, it is now appearing in bakeries, cafes and Instagram feeds across the United States.
A royal introduction
The princess cake dates back to early 20th-century Sweden, where it was popularised by Jenny Åkerström, a teacher who crafted the cake for her students and later published recipes in cookbooks. Its distinctive dome shape, layers of sponge cake, raspberry jam, pastry cream and whipped cream, all enveloped in marzipan, became synonymous with Swedish culinary tradition.
American food enthusiasts first encountered the cake through Swedish immigrant communities and international bakeries specialising in Nordic fare. Social media then played a crucial role in propelling the cake from obscurity to viral sensation.
Social media and the ‘sexy’ factor
Instagram and TikTok have been instrumental in showcasing the cake’s photogenic qualities. The smooth green marzipan, often decorated with a pink rose, and the airy cream layers make for visually striking posts. Food influencers have dubbed it “sexy” due to its elegant appearance and indulgent texture, helping spark curiosity and demand.
Bakers across the US have responded by incorporating local flavours, such as using California strawberries or adapting the sweetness levels to American tastes, while maintaining the cake’s authentic character.
Growing availability and appreciation
Major cities like New York, Los Angeles and Chicago now boast bakeries dedicated to Scandinavian pastries, with princess cake often front and centre. Pop-up shops and seasonal offerings during holidays have also boosted its visibility.
Food critics praise the cake for its balance of lightness and richness, noting it as a refreshing alternative to more common American desserts like cheesecakes and brownies. Its relatively modest size and elegant presentation have made it popular at events and celebrations.
A sweet cultural ambassador
Beyond its culinary appeal, the princess cake has become a symbol of Swedish heritage and hospitality, introducing American consumers to Nordic flavours and traditions. Its success reflects broader trends in global food culture, where unique regional dishes find new life and audiences abroad.
As the cake continues its rise, it embodies the fusion of authenticity and innovation, proving that a century-old Swedish recipe can still feel fresh, sexy and utterly irresistible today.
REFH – Newshub, 13 July 2025
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