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Banking pivots again as AI takes charge, neobanks expand, and old giants adapt

2025/05/29/15:23
in Banking
Reading Time: 2 mins read
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The global banking sector this week felt more like a tech summit than a financial round-up, as artificial intelligence took firmer control of strategy, neobanks expanded their footprints, and traditional players scrambled to digitise and survive. The pulse of finance is unmistakably digital, and the signs from the past week suggest the beat is only quickening.

AI continues to reshape the machinery behind the world’s biggest banks. JPMorgan Chase revealed it is deploying more than 100 internal AI tools across departments, from fraud detection to software engineering. The firm has ploughed $18 billion into tech this year alone. The result? A significant drop in servicing costs and a probable reduction in human staff. Efficiency is the buzzword, but to many observers, it looks increasingly like a subtle retreat from the workforce in favour of algorithms.

Over in Australia, major lenders like Westpac are using AI to claw back market share in mortgages from brokers. The days of face-to-face lending decisions are fading fast; machines now handle the bureaucracy, customer profiling, and even the initial approvals. The upside: faster lending. The downside: a colder, less human relationship between bank and borrower.

Meanwhile, neobanks—the digital-only upstarts once dismissed as flashy gimmicks—are now setting the agenda. Their market is expected to surge to over $260 billion by 2025, with an eye-watering annual growth rate approaching 50 percent. They’re agile, cloud-native, and tailor their services with machine learning. And unlike traditional banks still tinkering with legacy systems, these platforms roll out new features in weeks, not years.

What’s more, the neobank wave is diversifying. It’s no longer just prepaid cards and hipster interfaces. They’re partnering with legacy banks, integrating blockchain wallets, and offering fully regulated crypto services. In short, they’re becoming what traditional banks wish they could be—only sleeker, quicker, and more customer-focused.

All of this digital evolution comes with a cost: cybersecurity. The more banks lean into tech, the more they open the door to cyber threats. From AI-driven phishing scams to deepfake fraud, banks are now in an arms race with digital criminals. Institutions are ramping up their use of biometric logins, real-time threat monitoring, and encrypted blockchain solutions to fight back. But the threat landscape evolves just as fast as the tools meant to contain it.

In Europe, customers are growing more selective. Many are moving away from established banking brands in favour of smarter, faster services. Neobanks like N26 and Revolut are seizing ground in Germany and France, while the traditional giants—BNP Paribas, Deutsche Bank, Santander—are still wrestling with internal tech updates and regulatory sluggishness.

The picture is clear: the future of banking is not being written in mahogany offices but in code. With AI at the wheel, neobanks accelerating, and digital giants edging in from tech, this week’s developments reinforce what many in the industry have long suspected—if you’re not innovating, you’re already obsolete.

newshub finance

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